Saturday, December 7, 2013

Build A Blog To Increase Your Site Traffic

Not too long ago, the question seemed to be “To blog or not to blog.” But now the blog has truly established itself as a formidable web presence and the question has become, “To blog or not to be.” But it can be a lonely feeling when you write a blog and nobody is there to read it. How do you create a blog, but more importantly how do you create one people will actually read? This post will introduce you to the common everyday blog and show you how it can carry you to uncommon and exceptional heights.

Just in case you haven’t heard, the term “blog” is short for “web log” (leave it to a bunch of computer geeks to squeeze a couple of words together and make a new dictionary entry). Originally blogs were similar to an online diary, or a log of places you visited on the web. But today the blog platform has emerged as a content manager, an easy way to create a web site and manage your articles and other posts. A blog is a great way to easily post the latest information, and that is why the search engines love them.

Whenever someone says “search engine” and “loves them” in the same sentence you should pay attention. Yes search engines love blogs because they are a constant source of new and changing information, and that’s what search engines seek. I not only recommend that you start your own blog, but I recommend that you start two.
Here’s why:

Use one blog as a content management system. You can build an entire website on a blog platform like WordPress, and if you have a web host with cPanel access and Fantastico, you can create a WordPress blog in a few clicks. If building your own blog from scratch seems a little overwhelming at first, you can get a free WordPress blog at wordpress.com and you won’t even have to host it.

Create second blog and use it as a true web log. Journal all about your online activities and refer to the articles and posts in your first blog. Each time you link to your first blog, you’ve just helped your search engine results. Build this second blog at www.wordpress.com or give www.blogger.com a try. Blogger is operated by Google and it is believed that “search engine” really “loves them” (remember what I said about those phrases together?

So as I already said, link between these two blogs often. You can create a little network of related blogs, all linking to each other, and each helping the other with search engine placement. Here’s an important tip: use keywords in all your blog names, URL’s, post titles, article titles and in all of your links; when the search engine spiders follow your links you don’t want there to be any doubt what those links are about!

If you have an existing web site you want to promote, link to it whenever possible in all of your blogs. Talk about new features and offers at your site; the more you can log on your blog, the better.

 
 
 

Using Tell A Friend Script To Drive Traffic

Your website is finally starting to get a little traffic. The results are in and your visitors think your web site it great. You’re beaming with pride as you tell them, “Be sure to tell your friends.” Certainly a few of your visitors will tell a friend or two, but what about all the other visitors who love your site so much? Have you made it easy for them to share your site with others? Have you provided a real reason for visitors to take a minute from their busy day and tell a friend about your site? This post will share a few tips and techniques for getting site traffic to really snowball by enlisting an army of people to spread the word, an army made up from your current site visitors.

If you want your site visitors to tell their friends about you, you have to make it easy. Actually you can't just make it easy; you have to make it super easy. Tell-A-Friend scripts are one way to make that happen. These scripts are simple and do not require complicated programming. As a matter of fact you can usually copy and paste a script right onto the intended page. Tell-A-Friend scripts are available in many shapes and sizes, but you will be better off if you locate a script with the ability to subscribe people directly to your opt-in email list. A few other things to look for in a TAF script are the ability for full customization, sending to an unlimited number of target recipients, recognizing and blocking invalid email addresses, and one that provides detailed usage statistics.

If you are looking for a PHP or ASP based Tell-A-Friend script, you’ll start your search with http://www.hotscripts.com because this is a great source for both free and paid solutions. This website is very huge though.

To find a reliable PHP based TAF script, you will check:

http://www.hotscripts.com/PHP

If you are looking for an ASP based TAF script, you will check:

http://www.hotscripts.com/ASP

Finally, if you are interested in hosted services, You will check:

http://www.hotscripts.com/services

So now that you’ve got all your ducks in a row and have installed the perfect tell-a-friend script, let me ask you an important question. Why should someone tell their friend about your web site? Maybe the answer is obvious to you, but is it obvious to your site visitors? Will they do it just because you asked them to? It’s likely your visitor isn’t thinking of the benefits your site might present for their friends, so it’s your job to tell them about it. I’m not suggesting you offer people some sort of bribe like a free ebook; you can do that if you want, but it probably isn’t necessary and might not attract the kind of traffic you really need. But you could simply say, “Tell your friends about our newsletter about XYZ because it is interesting” or “Tell someone about the ABC newsletter because it will save them time and money”.

If you make it easy for your visitors and give them a good reason, you might be surprised how quickly the word spreads about your site.


To Know More About Money Making Blog

1- How To Start A Blog That Matters.

2- Blogging With John Chow.

3- Auto Blog Samurai Software Suite.

Tuesday, November 26, 2013

How You Can Win With Article Marketing

Who knew writing a few articles and giving them away for free could be one of the best things you could do for your own web site? This is the precept behind article marketing, and comprises the ultimate in “white hat” or honest and straightforward marketing techniques. With article marketing you provide what other web sites need, you give a reason for the search engines to send traffic your way, and most of all you give readers the information they seek. This chapter will briefly outline how article marketing works and what it can do for your web site.



There are two primary factors affecting your place on the search engine results pages, how relevant your page seems to a particular search and the number of quality links coming to your page from other sites. It is obvious a search engine wouldn’t stay in business long if someone searched for “roses” and was led to a page about “muscle cars”, so the more clearly your page can position itself as relative to a particular search term the better. Incoming links to your web page are seen by search engines as popularity votes, so the more you have from related sites the better.

But the key to both of these factors is found in the word “relevant”. Posting an article on your web site that is optimized for relevance to a particular search term will go a long way in convincing the search engines to include you in the search results for that term. Submitting articles to related web sites with a link back to your own makes you appear popular with the right crowd, the “in” crowd of relevant web sites. Did you notice both of these activities involved the use of articles?

Article marketing is the practice of providing articles you’ve written (or had written on your behalf) to other web sites, blogs and ezines. These articles are provided for free, and in return you are allowed to insert a short bio and a link back to your web site. This bio is usually at the end of the article. Now if that link back to your web site leads to great content that is related to the article, you’ve just managed to kill two birds with one stone; you’ve shown your site is relevant and you’ve made a link to it from a related site so you’ve created the impression your site is popular within that niche.

You are on your way to being recommended by the major search engines and because of that, building traffic.

Article marketing truly creates a win-win situation for everyone involved and if you want to get your share, here are some of the top article directories you will submit your articles to get free traffic and backlinks to your website:

http://www.ezinearticles.com
http://www.goarticles.com
http://www.articlecity.com
http://www.searchwarp.com
http://www.articledashboard.com

 
 

Content Is King - Get More Traffic By Giving More Information

Everyone has heard the saying, so there is little disagreement that we live in the information age. It's also a well-known fact people look for information online more than ever before. In fact, searching for information on the internet has become so common that the name "Google" has become a verb; when you want to learn about a topic you simply "google" it. Also, people have a fairly open mind about where their information comes from; they're going to be interested in reading articles, blog entries and reports from just about any source, and you can be the source they look to. This is your laser targeted Traffic that turns into sales, over and over again as you build your email list.

"But wait," you say. "I'm not trying to be an encyclopedia. I just want to sell my product."
The truth is if someone wants to buy a product, they're not likely to go surfing the web. They're going to visit Amazon, eBay or one of the other well established online retailers. Unless you have the advertising budget of a small nation, you’re not likely to pull too much business from those firmly established sites. So how do you get people to buy from you? Should you throw in the towel and surrender to the big online retailers? Of course not, and this post will show you one way to overcome competition from the big boys of the net.

So if people want information, and they’re willing to get it from sites just like yours, then by all means give it to them. Give the people articles, give them blog entries and give them news. Tell them everything you know and then look up something more to tell them. Remember what was said, this is the “information age” and not the “product age”. Give the people all that information, and while you at it give them information about how much they need your product. Tell them about designer jeans and let them know you sell designer jeans at rock bottom prices. Tell them about planning a garden and let them know you sell an info product about planting bulbs.

Don’t try to “sell” anything, but just let people know you have something to meet their needs. If they don’t yet realize they have that particular need, then give them all the information to let them understand their need. If someone wanted to buy, they’d go to one of the major online retailers and look for it. But if someone wants information, they will search the web and if they happen to find you, give the customer what they want.

Search engines love content, and so do your visitors! Fresh content will keep your visitors coming back to your website at their own will and you’ll naturally get higher results at search engines. As the saying goes, “Content is king” and it will your best friend when it comes to traffic  generation.


 
 

Monday, November 25, 2013

Link Building Strategies to Build More Traffic

It sounds like the simplest thing in the world. Just find someone with a site that has content similar to your own and strike a deal, “You place a link to me on your web site and I’ll place a link to you on mine.” There was a time when this could be an effective way to generate traffic to your site as well as improve your search engine ranking. But for the most part, those times are gone. Unscrupulous web masters figured out how to abuse the system by creating link farms and other schemes with absolutely no benefit for the site visitors, and search engines got smart and put an end to the whole thing. So can’t we benefit from reciprocal links anymore? Sure we can, but with a few caveats. This chapter will explore how safe linking practices can still help your site gain traffic, and do better in the search engine results pages.

So as you may have already guessed, search engines like Google, Yahoo and MSN are skeptical about two-way links. Due in a large extent to manipulation of the system, these search engines have programmed their bots to penalize sites for unethical linking practices, even if there is only the suspicion of wrong doing. Where at one time a site looked popular if it was linked to by many sites, now that is a red flag. The search bots actually follow the links these days, and evaluate whether or not the content on both ends of the links is related. If it is related, everything might be fine. If it isn’t related, or the bots aren’t able to see the relationship, your search engine placements might be effected.

Basically, if anything you’re doing even looks the least bit like you’re trying to manipulate your search engine placements, you’re likely to get dinged. So do you have to worry that a site links to you if they aren’t based on a related topic? Technically that shouldn’t be a problem; usually only the site placing the link will be penalized for an irrelevant link. Otherwise, it would open the door to a whole realm of sabotaging other sites by linking to them.

So if you want to avoid the famous “Google Slap” where you get knocked off the top of the search engine placements for what Google interperets as foul play, what is a safe linking practice? The answer is simple, “think naturally.” Set up linking arrangements that appear natural and ask yourself, “Would I place this link if the search engines weren’t a factor?” Chances are, if you’re only linking to improve your placement then you could be asking for trouble. But if the link is there to truly serve your site visitors, then go for it.

After all, isn’t that what it is all about?

 
 

How To Increase Traffic Through Off-Page SEO

With thousands of new sites coming online everyday, webmasters are getting more sophisticated in using on-page SEO tactics to rank favorably with search engines. Many also use dubious, “Black-hat” strategies in an attempt to fool search engines into thinking that their sites offer valuable content to human users. In order to combat the abuse of on-page SEO, search engines now give a lot of importance to off page SEO methods.

Off-page SEO refers to all the optimization techniques done off the website. This means search engines will rank your site on the basis of who is linking to your website. Gone are the days when all you had to do was exchange links with a couple hundred sites and your website would sky rocket in rankings. For good off page optimization, you need to plan carefully.

To begin with, try to obtain one way links to your website from respected or authority sites. These sites have a very good page rank factor with search engines. Page rank is a relative rank awarded to websites. A high page rank or PR is very valuable and obtaining one way links from these sites can be the single biggest boost to your off page optimization efforts. Try to find authority sites with a similar theme to your website and try to obtain a one way link to your website. You might have to pay them for this service, but it is well worth it. Try to also exchange links with a few carefully chosen sites that are related to your site in terms of content. It is also important to be linked with a number of sites of varying page rank. This proves to the search engines that your link building goals are based on getting relevant links to your website and are not determined by page rank alone.

Whenever you exchange links with a website or try to obtain oneway links, make sure you vary your linking text. If you use the same text, search engines will assume that you paid to have pages link to your website, or worse, will assume that your site is a Spam site. Getting plenty of content on your websites is also a great idea, as this allows deep linking to your site. Deep linking is when a site links to not just to the index page of your site, but also to several pages within your site.

You can greatly boost your off-page optimization efforts by using article marketing. Well-written articles can provide you one-way links from authority sites in a matter of days. If your articles provide links to inner pages of your website with varying link text, you can also achieve the goal of deep linking and varying link text. In order to get the best results using article marketing, write at least eight different articles, each targeting a different major keyword and each containing varying link text. Distribute these articles to a few major article directories over a period of three to four weeks. This will bring in organic traffic to your website and boost your off page rankings, all at the same time.

Search engines also value the length of time taken to build links. If you get all your links in one day, it signals a red flag with the search engines. Take your time building quality links to your site. Spread your article marketing over a few weeks. Try to get listed with free directories. These directories take several months to approve and post your site, so that helps towards slow link building.

Finally, make use of web 2.0 technologies to get links to your website. There are several sites like Digg, Delicious, Facebook, MySpace and even Craigslist. These sites also provide a lot of human traffic and are great ways to get your website listed for off page optimization as well as gain traffic. Be careful and follow the rules when you post on these sites to avoid your post being deleted. It is well worth the effort.

 
 

How To Get More Free Traffic With On-Page SEO

The concept of Search Engine Optimization (SEO) has been around since 1997 with the rapid adoption of the Internet and its most popular search engines. In the early days of SEO, webmasters inserted keywords in the meta-tags of each HTML page they authored for Internet search engines to index and rank. Over time, webmasters discovered they could artificially increase a page’s rank by inserting irrelevant yet popular keywords into the meta-tags. This abuse forced the search engine companies to adopt new ways to index and rank web pages and to reduce the dependency on the meta-tags inserted into the web pages. Most modern search engines now scan, index, and rank web pages automatically using automated crawlers with sophisticated algorithms. The search engine companies do not disclose their algorithms in an attempt to curb artificially high page rankings. In order to rank highly in most popular search engines today, webmasters must develop content that incorporates certain SEO techniques to take advantage of these new methods of page rankings..

Keywords are the single most important aspect of on-page SEO for the Internet. Therefore, before writing a single word of content, it is extremely important to develop a list of keywords that potential readers will be use to find the web page. Keyword lists on a variety of topics are easily found online. However, brainstorming keywords based on the subject of the written content can be just as effective. The importance of picking the right keywords is paramount to producing high-ranking web pages and should not be overlooked. The prominence, order, and density of keywords on the web page are vitally important in how search engines ultimately index and rank web pages. The title of the web page is the most important attribute of the web page and therefore should include one or more keywords. Next in importance for the use of keywords are any headers or bolded words in the content. Finally, keyword density within the body text should generally be roughly between five to twenty percent depending on the subject matter. Pages that contain keywords that are located close to each other also tend to rank higher.

The next most important factor affecting page rank is the usage of hyper-links within a web page. Links should be relevant to the content and care should be taken to choose relevant keywords to describe the links. The actual length of the hyper-link and filename can also affect the relevancy of the link to the web page. It is obvious that dead links should not be used, but often overlooked is the need to return to web pages after a certain time has passed to ensure the links still point to their original location.

As essential as the use of keywords and links are, there are penalties for use of “bad” keywords and links. Any vile language or ethnic slurs will definitely have a negative effect on page ranking. The practice of ‘keyword stuffing” should be avoided as most search engines can detect when keyword density has exceeded a certain threshold for a particular topic. Any links to inappropriate content and excessive use of cross-linking will also severely downgrade page ranking.

When attempting to maximize the amount of traffic to a web page, the importance of a web page’s rank within the Internet’s top search engines cannot be over-emphasized. While there are many SEO techniques to improve a page ranking, on-page content is certainly the easiest to control. Through the careful choice and placement of keywords and hyperlinks when developing content, a Webmaster can create consistently highranking web pages. Care must also be taken to avoid the pitfalls of keyword and hyper-link usage to minimize penalties assessed by most modern complex Internet search engine algorithms.