Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Saturday, January 4, 2014

5 Greate Tips To Create video Tutorials To Promote Affiliate Product.

Video tutorials are a great for explaining “how to” topics. You can actually show your audience how to do something, and they get a great visual which can give them a better understand of how a product/service works.

Here are the 5 Greate Tips To Create video Tutorials To Promote Affiliate Product.


1. Write a script — Select a concept or short task you can briefly describe. You’ll want to make it around 300 words, since videos are ideally three minutes and no longer than five minutes long. Make the script as much like conversation as possible. Read through it several times and actually walk through the steps you want to show your audience. Having your script on a monitor with the places where you are to perform an action highlighted can help you stay focused and on task during the video.

2. Prepare a simulation — Decide the kind of information, event, or other task you want to show and run through it. Make sure it works and you can show it in a simple way. Practice it a few times so you can be sure that your actions line up with your script.

3. Record the simulation and narration — Ideally, this is done in three steps:

  • Record your script on one monitor and the simulation on another monitor — Don’t worry if you find yourself slightly deviating from your script. It happens when you’re trying to be conversational, and that’s alright. Try to keep your voice natural, but focus on the simulation. Get clean, smooth screen action. If it’s a computer simulation, don’t use a touchpad mouse. The movements can be jerky. Instead, use a regular mouse and drag it smoothly. Avoid moving the mouse around when you talk, because it causes editing to be difficult.

  • Record the audio again — You’ll need to separate the audio from the video. Then read your script again. Make sure you pause where you need to pause. When doing this type of voiceover, try to be aware of things such as: varying the pitch of your voice, avoid rhymes that are repetitive, enunciate, speak clearly and confidently, and mix the pace of your speaking so you will sound as natural as possible.

  • Match the timing — After you record the audio again, play both tracks simultaneously. Match the timing. Your pauses may not match up perfectly, but don’t worry about that. You can adjust the space between audio waves and come close.

4. Simulation post-processing — Go through the audio and the simulation and take out any long pauses that are unnecessary or any moments of inaction. You can add callouts where necessary to call attention to something you want to show on the screen. Give your video about a two-second title slide. Make sure it describes the purpose of the video. Fade in your recording as you fade out the title.

The type of software you are using will make a difference in the options you have for callouts, annotations, and animation. Just be sure to keep it as simple as possible. The more you add to your video, the greater the file size. The greater the file size, the more time-consuming it will be to produce. If you want to integrate a music track, you can browse istockaudio.com to find a loop or sting.

5. Publish and integrate the video — Make the video to an MP4 format. Then upload it to your server. If you upload it to YouTube, it will automatically render it in HD. Using HD allows any text you use to show up clear and not blurry. YouTube also has voice recognition software that automatically syncs your caption with the voice. Simply upload the script in the captions section. The auto-sync program helps non-native speakers and those who have difficulty hearing to know what your video is saying. Search engine optimization is also increased.

Recommend it on your Site or Blog — Once you’ve created the tutorial, you want as many people to see it as possible. Remember you want quality content. If your audience is engaged and excited, then they’ll come back to your site more often, and they’ll stay on it longer.

It is important to remember the quality rule when you’re selecting your products. A lot of bloggers don’t seem to select their products by the quality. They just promote anything. Other times they may be promoting quality merchandise, but they don’t seem to care how they promote it. They never use a fresh, new approach to promoting products. You should take the time to consider the vendor. They care about their customers and their integrity. Poor promotion of their products doesn’t make them look good.

That’s one reason video tutorials are such a hit. They give your readers a new look at an old product or a first look at a new product. It helps build trust with your audience when you provide them with content they feel is valuable.

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Sunday, December 8, 2013

Create a Squidoo Lens And Get More Free Traffic

A short time ago word started spreading about a brand new site called Squidoo . It sounded like an interesting concept, a little like a blog and a little like an "About Me" page, they asked you to sign up and create something called a "lens". It was certainly a unique idea, and everyone wondered if it would catch on. Now more than a year later the true benefits of making a lens at Squidoo are clear. It is a great place to create a new site about your hobby, passion or business, but even more it is a great place to promote any existing web site you may have. Not only can you tell Squidoo visitors about your site, but a lens gives the search engines another reason to place your site higher on the results pages; a Squidoo lens is a perfect place to build "backlinks" to your blog or web site.

When making a lens at Squidoo you have the option to display RSS feeds from other sites. Place an RSS link on your lens and suddenly the site publishing the feed has a new set of backlinks from a popular and relevant site. That is just what the search engine spiders love to see. What other RSS feeds could you place on Squidoo? Do you submit articles to an article directory, and if so does that directory offer an RSS feed of your articles? If you operate an eBay Store you could post its RSS feed.

Of course an RSS feed isn’t the only way to promote your site on Squidoo. You could create static links to specific pages on your site. Write a summary of one of your articles and link to that article. Write some information about an ebook you’ve written or promote and link from Squidoo. You could also simply place a list of links back to different pages of your website. The possibilities are only limited by the ideas you can come up with, but one important tip: don’t just link to your site’s main page, make keyword specific links to particular pages within your site.

The general consensus among internet marketers right now is that Squidoo is slipping a little in the search engine results pages. Squidoo recently made some changes in their templates, and so over the last few weeks it seems to have affected their search engine optimization. Marketers are reporting a definite slip in their SERP (search engine results page) placement. Even so, creating a lens at Squidoo is a profitable way to promote just about site you own.

 
 

Free Advertising and Get More Traffic With Craiglist and USFreeAds

Everyone knows how important it is to advertise. It’s what sets the chicken apart from the centipede; the centipede lays a thousand eggs in silence while the chicken lays just one but squawks about it. Which one is better known as an egg layer? The chicken is, of course. But unless you have the budget of a small nation, advertising expenses can be an ominous prospect. So where are some places you can advertise for free? What are the advantages, disadvantages and legal issues? This post will cover a few places you might consider for free advertising.

Two of the most common places people go for free advertising are CraigsList and USFreeAds .

CraigsList, as you may already know, is a recent phenomenon of the internet world which lets you advertise the sale of just about anything and all for free. USFreeAds has actually been around longer than CraigsList, since 1999 in fact, but isn’t quite as well known. Both sites allow you to post ads for free, but these sites do have a few limitations and regulations you will have to follow.

CraigsList has the advantage of being totally free, but since it is free it carries one major hurdle to the internet marketer. That hurdle, as you may have anticipated, is that they do no allow affiliate ads. In other words, you can’t run an ad with the purpose of linking to an affiliate product. Up until very recently, marketers have found ways to work around this. But CraigsList has become more aggressive about their regulation. Either way, if you’re in this business for the long haul it is wise to follow the rules.

USFreeAds does offer a free account, but it carries limited functionality. However they offer two types of paid accounts; the Gold Membership for only $10 a year and the Premium Membership for $9.99 a month. Of course the two levels of paid membership increase the features as you pay more, so you will have to decide which membership will serve your needs. You might be wise to start out with the Gold Membership and do some testing before you dole out for the monthly Premium membership. USFreeAds is generally open to posting affiliate links, but maintains a family-friendly policy and so they will not allow ads leading to Adult content.

General experience with these types of sites is that the general clientele is looking for really good deals, and generally consider the good deals to be something for free. eBay has somewhat of a reputation for this as well, the reputation that its clients want something for nothing, and my experience has been that it holds true even more for free ad sites. Of course this type of client might not be the right fit for everybody, and there will always be exceptions. So in the long run it remains for you to test out these options for yourself and decide if they work for you or not.

But what the heck, as long as it’s free you can’t be out too much more than a little of your time.


 
 


Stop The Presses With These Professional Press Release Tips

Stop the presses! Or at least put them on hold because you've got something to say and you want the world to hear it. But how do you present your big story to the media without being ignored? A press release is a written or recorded statement to the media for the purpose of proclaiming some newsworthy story, but how should it be formatted and what should it contain? This post will walk you though some pressrelease terminology so you can write press releases that will, as you may have guessed, stop the presses.

The first important thing to realize about a press release is that you’re not submitting a finished story. Finished stories are what journalists do, and the job of a press release is to catch a journalist’s attention. A press release is an entirely different thing from a news article. While a news article is a grouping of facts, developed by journalists and published in the news media, a press release (also called a news release) is sent to journalists to entice them into developing an article on the subject you’ve submitted.

So what does that tell you about your press release? It simply has to sell the idea of a story to a journalist. You have to show your story is newsworthy, something that will interest the journalist’s audience. As you may have guessed, your press release can’t be a sales letter for your newest product or service disguised as a “story”. Such a thing might be considered the journalistic equivalent of spam and the media can recognize these veiled sales letters a mile away. You need to show the human interest behind your story, the benefit to the reader, and of course the benefit to the journalist for developing the story into an article.

So now that you’ve got all that in hand, how do you format your press release? Here is a list of the major elements of a professional press release:

1. Headline: Grabs the attention of journalists and briefly summarizes the news.

2. Dateline: Contains the release date and usually the originating city of the news.

3. Introduction: First paragraph in a press release giving basic answers to the questions: who, 
    what, when, where and why.

4. Body: Further explanation, statistics, background, or other relevant details.

5. Boilerplate: A short "about" section with background on the issuing company, organization, or 
    individual.

6. Media Contact Information: Name, phone number, email address, mailing address, or other 
    contact information for the PR or other media relations contact person.


If you include these elements and make your story sound truly newsworthy, your press release will establish you as a professional and help you gain the respect of the media and get more visitors. Without these important elements, your press release is likely become nothing more than wastepaper basket fodder.

 
 

Tuesday, November 26, 2013

Content Is King - Get More Traffic By Giving More Information

Everyone has heard the saying, so there is little disagreement that we live in the information age. It's also a well-known fact people look for information online more than ever before. In fact, searching for information on the internet has become so common that the name "Google" has become a verb; when you want to learn about a topic you simply "google" it. Also, people have a fairly open mind about where their information comes from; they're going to be interested in reading articles, blog entries and reports from just about any source, and you can be the source they look to. This is your laser targeted Traffic that turns into sales, over and over again as you build your email list.

"But wait," you say. "I'm not trying to be an encyclopedia. I just want to sell my product."
The truth is if someone wants to buy a product, they're not likely to go surfing the web. They're going to visit Amazon, eBay or one of the other well established online retailers. Unless you have the advertising budget of a small nation, you’re not likely to pull too much business from those firmly established sites. So how do you get people to buy from you? Should you throw in the towel and surrender to the big online retailers? Of course not, and this post will show you one way to overcome competition from the big boys of the net.

So if people want information, and they’re willing to get it from sites just like yours, then by all means give it to them. Give the people articles, give them blog entries and give them news. Tell them everything you know and then look up something more to tell them. Remember what was said, this is the “information age” and not the “product age”. Give the people all that information, and while you at it give them information about how much they need your product. Tell them about designer jeans and let them know you sell designer jeans at rock bottom prices. Tell them about planning a garden and let them know you sell an info product about planting bulbs.

Don’t try to “sell” anything, but just let people know you have something to meet their needs. If they don’t yet realize they have that particular need, then give them all the information to let them understand their need. If someone wanted to buy, they’d go to one of the major online retailers and look for it. But if someone wants information, they will search the web and if they happen to find you, give the customer what they want.

Search engines love content, and so do your visitors! Fresh content will keep your visitors coming back to your website at their own will and you’ll naturally get higher results at search engines. As the saying goes, “Content is king” and it will your best friend when it comes to traffic  generation.


 
 

Monday, November 25, 2013

Link Building Strategies to Build More Traffic

It sounds like the simplest thing in the world. Just find someone with a site that has content similar to your own and strike a deal, “You place a link to me on your web site and I’ll place a link to you on mine.” There was a time when this could be an effective way to generate traffic to your site as well as improve your search engine ranking. But for the most part, those times are gone. Unscrupulous web masters figured out how to abuse the system by creating link farms and other schemes with absolutely no benefit for the site visitors, and search engines got smart and put an end to the whole thing. So can’t we benefit from reciprocal links anymore? Sure we can, but with a few caveats. This chapter will explore how safe linking practices can still help your site gain traffic, and do better in the search engine results pages.

So as you may have already guessed, search engines like Google, Yahoo and MSN are skeptical about two-way links. Due in a large extent to manipulation of the system, these search engines have programmed their bots to penalize sites for unethical linking practices, even if there is only the suspicion of wrong doing. Where at one time a site looked popular if it was linked to by many sites, now that is a red flag. The search bots actually follow the links these days, and evaluate whether or not the content on both ends of the links is related. If it is related, everything might be fine. If it isn’t related, or the bots aren’t able to see the relationship, your search engine placements might be effected.

Basically, if anything you’re doing even looks the least bit like you’re trying to manipulate your search engine placements, you’re likely to get dinged. So do you have to worry that a site links to you if they aren’t based on a related topic? Technically that shouldn’t be a problem; usually only the site placing the link will be penalized for an irrelevant link. Otherwise, it would open the door to a whole realm of sabotaging other sites by linking to them.

So if you want to avoid the famous “Google Slap” where you get knocked off the top of the search engine placements for what Google interperets as foul play, what is a safe linking practice? The answer is simple, “think naturally.” Set up linking arrangements that appear natural and ask yourself, “Would I place this link if the search engines weren’t a factor?” Chances are, if you’re only linking to improve your placement then you could be asking for trouble. But if the link is there to truly serve your site visitors, then go for it.

After all, isn’t that what it is all about?

 
 

How To Increase Traffic Through Off-Page SEO

With thousands of new sites coming online everyday, webmasters are getting more sophisticated in using on-page SEO tactics to rank favorably with search engines. Many also use dubious, “Black-hat” strategies in an attempt to fool search engines into thinking that their sites offer valuable content to human users. In order to combat the abuse of on-page SEO, search engines now give a lot of importance to off page SEO methods.

Off-page SEO refers to all the optimization techniques done off the website. This means search engines will rank your site on the basis of who is linking to your website. Gone are the days when all you had to do was exchange links with a couple hundred sites and your website would sky rocket in rankings. For good off page optimization, you need to plan carefully.

To begin with, try to obtain one way links to your website from respected or authority sites. These sites have a very good page rank factor with search engines. Page rank is a relative rank awarded to websites. A high page rank or PR is very valuable and obtaining one way links from these sites can be the single biggest boost to your off page optimization efforts. Try to find authority sites with a similar theme to your website and try to obtain a one way link to your website. You might have to pay them for this service, but it is well worth it. Try to also exchange links with a few carefully chosen sites that are related to your site in terms of content. It is also important to be linked with a number of sites of varying page rank. This proves to the search engines that your link building goals are based on getting relevant links to your website and are not determined by page rank alone.

Whenever you exchange links with a website or try to obtain oneway links, make sure you vary your linking text. If you use the same text, search engines will assume that you paid to have pages link to your website, or worse, will assume that your site is a Spam site. Getting plenty of content on your websites is also a great idea, as this allows deep linking to your site. Deep linking is when a site links to not just to the index page of your site, but also to several pages within your site.

You can greatly boost your off-page optimization efforts by using article marketing. Well-written articles can provide you one-way links from authority sites in a matter of days. If your articles provide links to inner pages of your website with varying link text, you can also achieve the goal of deep linking and varying link text. In order to get the best results using article marketing, write at least eight different articles, each targeting a different major keyword and each containing varying link text. Distribute these articles to a few major article directories over a period of three to four weeks. This will bring in organic traffic to your website and boost your off page rankings, all at the same time.

Search engines also value the length of time taken to build links. If you get all your links in one day, it signals a red flag with the search engines. Take your time building quality links to your site. Spread your article marketing over a few weeks. Try to get listed with free directories. These directories take several months to approve and post your site, so that helps towards slow link building.

Finally, make use of web 2.0 technologies to get links to your website. There are several sites like Digg, Delicious, Facebook, MySpace and even Craigslist. These sites also provide a lot of human traffic and are great ways to get your website listed for off page optimization as well as gain traffic. Be careful and follow the rules when you post on these sites to avoid your post being deleted. It is well worth the effort.

 
 

How To Get More Free Traffic With On-Page SEO

The concept of Search Engine Optimization (SEO) has been around since 1997 with the rapid adoption of the Internet and its most popular search engines. In the early days of SEO, webmasters inserted keywords in the meta-tags of each HTML page they authored for Internet search engines to index and rank. Over time, webmasters discovered they could artificially increase a page’s rank by inserting irrelevant yet popular keywords into the meta-tags. This abuse forced the search engine companies to adopt new ways to index and rank web pages and to reduce the dependency on the meta-tags inserted into the web pages. Most modern search engines now scan, index, and rank web pages automatically using automated crawlers with sophisticated algorithms. The search engine companies do not disclose their algorithms in an attempt to curb artificially high page rankings. In order to rank highly in most popular search engines today, webmasters must develop content that incorporates certain SEO techniques to take advantage of these new methods of page rankings..

Keywords are the single most important aspect of on-page SEO for the Internet. Therefore, before writing a single word of content, it is extremely important to develop a list of keywords that potential readers will be use to find the web page. Keyword lists on a variety of topics are easily found online. However, brainstorming keywords based on the subject of the written content can be just as effective. The importance of picking the right keywords is paramount to producing high-ranking web pages and should not be overlooked. The prominence, order, and density of keywords on the web page are vitally important in how search engines ultimately index and rank web pages. The title of the web page is the most important attribute of the web page and therefore should include one or more keywords. Next in importance for the use of keywords are any headers or bolded words in the content. Finally, keyword density within the body text should generally be roughly between five to twenty percent depending on the subject matter. Pages that contain keywords that are located close to each other also tend to rank higher.

The next most important factor affecting page rank is the usage of hyper-links within a web page. Links should be relevant to the content and care should be taken to choose relevant keywords to describe the links. The actual length of the hyper-link and filename can also affect the relevancy of the link to the web page. It is obvious that dead links should not be used, but often overlooked is the need to return to web pages after a certain time has passed to ensure the links still point to their original location.

As essential as the use of keywords and links are, there are penalties for use of “bad” keywords and links. Any vile language or ethnic slurs will definitely have a negative effect on page ranking. The practice of ‘keyword stuffing” should be avoided as most search engines can detect when keyword density has exceeded a certain threshold for a particular topic. Any links to inappropriate content and excessive use of cross-linking will also severely downgrade page ranking.

When attempting to maximize the amount of traffic to a web page, the importance of a web page’s rank within the Internet’s top search engines cannot be over-emphasized. While there are many SEO techniques to improve a page ranking, on-page content is certainly the easiest to control. Through the careful choice and placement of keywords and hyperlinks when developing content, a Webmaster can create consistently highranking web pages. Care must also be taken to avoid the pitfalls of keyword and hyper-link usage to minimize penalties assessed by most modern complex Internet search engine algorithms.

 
 

Sunday, November 24, 2013

Keep Traffic by Performing Website Maintenance

In order to protect your home do you spend time making sure everything is in repair? If you ran a shop would you take extra time making sure all your equipment is operating correctly? Operating a website is no different than maintaining a shop or taking care of your home, except for the fact that you’re expecting thousands of important visitors every day. But what makes for a “ship shape” website? Is there some sort of routine maintenance you should perform? This Post will cover a few tips to make your site run smoothly and let your visitors feel comfortable enough to stick around.

One of the common problems site visitors come across is old, broken links. If you have linked to an outside source you might do well to check from time to time and make certain that link is valid. This is especially true if your link is to a particular page or a blog entry as these are famous for getting switched; the site and the entry might still be there, but if something about the link changes your visitors won’t be taken where you wanted them to go. Some types of web sites are more likely to come and go, so you’ll have to judge from experience how often to check for broken links. Internal links are just as likely to break, especially if you have links to photos or audio files; when you make a change to some element of your web site, think through the links you might have affected.

There are several online tools that can help you to check for broken links. Two of them are free and they provide a great service. You’ll find them at http://validator.w3.org/checklink and http://www.dead-links.com/ If you’re interested in a free software that works on your desktop, you’ll find Xenu’s Link Sleuth at http://home.snafu.de/tilman/xenulink.html

Another way to maintenance your site is doing what we’ll call “fixing leaks in the pipe”. It’s likely that you have certain things you want your site visitors to do, whether it is to visit an affiliate link, your own product, or sign up for a newsletter. The route from a customer’s arrival at your site to the action you want them to perform is often called your “pipeline”. Check for leaks in your pipeline since a leaky pipe could provide a place for you to lose potential customers.

Here are a few places your visitors might leak out from and never return to your site:

Do each of your subscription forms lead back to your site?

Are you using custom “thank you” pages or depending on autogenerated ones? Auto-generated thank you pages might not lead back to your site.

Have you customized your error pages with links back to working parts of your site? If a customer finds a missing page and ends up on a default “404 error” page, you may never see them again.

Are you giving away your traffic to web rings and link exchanges that don’t have easy-to-find links back to your site?

Keep the little maintenance tasks under check so you don’t miss any visitors and never underestimate the power of these little tricks. After all, competition is high on any traffic building campaign and it is small details what makes a difference.

 
 
 
 
 

Tuesday, November 19, 2013

What Is Search Engine Optimization?

Search Engine Optimization (SEO) is something that many people have heard of but few people really and truly understand. This is very unfortunate because as an internet marketer one of the best things you can do for your business is to thoroughly understand what Search Engine Optimization means and how you can go about becoming an expert at it.

The single biggest way that Search Engine Optimization will help you is in generating targeted traffic for your website. Not just traffic mind you, but targeted traffic. This means that people that visit your website will actually be looking for what it is you have to offer and you can probably understand conceptually how that is going to be much better for you than non-targeted traffic. In addition, if you have a website that is properly optimized for use in the search engines you are going to save money because you will not need to spend as much on other methods of traffic generation like pay per click advertising.

Now that you understand how Search Engine Optimization is going to be useful to you it is time to get into some of the basics of the SEO process. There are generally two parts to SEO that you want to be aware of, “on-page” optimization factors and “off-page” optimization factors.

On-page optimization factors are things that you can change on your website in order to make the website more friendly to search engines. These are things like keyword density within paragraphs as well as keyword placement within the title of the webpage, Meta tags and the bolding, underline and italicizing of keywords within the webpage. These are all factors that affect how search engines view your webpage and getting these just right is one of the keys to proper Search Engine Optimization.

While onpage factors are important, anyone that has done SEO work before will be able to tell you that it is the off-page optimization factors that really make the search engines love your page. In terms of off-page optimization, the primary thing I’m talking about is link building. Whenever another website links to your page they are in effect casting a vote in favor of what your page has to offer. The more websites that link to your page, the more votes you get and therefore the more favorably many of the search engines look at your website. There are entire online courses dedicated to the concept of link building as it is truly one of the most important parts of proper Search Engine Optimization and if you get just one part of the whole picture right; make sure it’s this part.

Recent trends in Search Engine Optimization have been set in by a lot of search engines in order to combat the “black hat” techniques many dishonest marketers have been using in order to get their websites good rankings. These trends have made it much more difficult to get your site well-ranked in search engines and indeed it can take months before you even get a sniff of the top. One way to combat this is to use blog posts regularly or make entries on web 2.0 sites (Craigslist, Digg etc.) as these posts get indexed on a daily basis by search engines. You can then place links on those posts that point back to your website and get it indexed that way.

SEO in 2013 also looks like it’s giving way to SMO (Social Media Optimization). With the growth of social networking sites like MySpace, Facebook etc, it’s important to increase the interactivity of your site by offering integration with social networking technologies. This will help your site in search engine rankings as web 2.0 gathers momentum.

There are a number of ways to make Search Engine Optimization work with you and one of the keys in doing so is to be creative. You can never rely on the search engines making it easy for you and for that simple reason you need to be continually thinking of new and innovative ways to get your websites indexed and placed high in search engines. In many different ways it is really you that determines the potential of your site.

 
 
 

How To Monitor Server Downtimes



It certainly is irritating when your web server is down, because you simply lose visitors and potential customer. But did you realize you might be losing more than visitors and potential customers when your web site can't be accessed? According to Vanessa Fox of Google, “If the host is down when Googlebot tries to access your pages, then those pages may disappear from the index until Googlebot can crawl them again.” But how do you know your server is down without constantly checking your sites? This chapter will share a few free services to help you evaluate your downtimes. From there you can decide if it’s time to look for another server solution.

Unless you have no life and want to monitor your web site by hand, hitting the refresh button every five or ten minutes, you will probably be interested in a tool to monitor the process for you. Fortunately some great tools exist to do just that, and the best of them are free. These free services can monitor your downtimes 24 hours a day and 7 days a week and they will let you know if there is a problem either by email, RSS or even on your cell phone through SMS.

Here are some of the best free services to monitor your server downtimes, in no particular order:

http://www.siteuptime.com/
http://host-tracker.com/
http://www.mralert.com/
http://www.montastic.com/

Once you know there has been a downtime issue, you can check in Google’s free webmaster tools to see if the Googlebot had tried to index your site while it was down. Google webmaster tools are at http://www.google.com/webmasters/ and provide a variety of other useful services as well. Simply click on the Webmaster Tools link and register your site if you haven’t already. Once registered, you can check the “crawl errors” link to see if there have been any problems. You can also check the frequency of visits by the Googlebot  to see how long the windows are between crawls; if you site is not being crawled frequently, obviously you won’t have to worry about occasional short downtimes.

You don’t have to worry too much if the Googlebot does happen to miss your site on a particular crawl because the site was down. Vanessa Fox also stated that Googlebot will give your site a few tries before actually dropping it from the Google search result pages. But even though it isn’t a true hit and miss issue, you will still be wise to monitor your server downtimes and make adjustments when necessary.

It is obvious that if your website is down, people will rarely give you another chance. If your website gets down too often, it will be in your best interest to move your website to another host before you start active promotion.

To Know More About Money Making Blog

1- How To Start A Blog That Matters.

2- Blogging With John Chow.

3- Auto Blog Samurai Software Suite.


Friday, November 8, 2013

Understand How Your Traffic Campaigns Perform



In today’s information economy, it can be said the person with the most information wins. The same would hold true if you want a successful website; you must have information to analyze if the things you’re doing to promote it are effective. But what are the types of website analysis systems are available to you, and which of them will best suit you needs? Is there an analysis technique that is more accurate than others in helping you decide which promotions are actually getting results? Should you use your web host’s default statistics program, or are there other services you should consider? This chapter will give a brief overview of web analytics and their uses in the measurement of your website elements’ contribution to your business objectives.

There are basically two types of website analysis in wide use today, log file analysis and page tagging. Log file analysis reads the logs a server records on every transaction, but this might be inaccurate due to the widespread use of page caching. The desire to outsource web analytics and expand the available data has led to page tagging, which basically uses a JavaScript (PHP or ASP in some cases) to count the number of times an image (which may be invisible) is served to a visitor. This JavaScript can also pass along information about a particular page and the visitor.

Many web hosts offer a default statistics program to provide you with basic information. Awstats and Webalizer  are most likely the most popular stats engines available today. Keep in mind your web host may update different types of information at different times, so if you want a complete picture of what has been happening at your site you may need to wait for information which is a few days old.

A recent trend has seen a move away from these systems in favor of the more detailed information available through Google Analytics. Google Analytics is located at https://www.google.com/analytics/ and as you have probably guessed, is operated by Google. This system offers a wide array of analysis tools, including reports for Marketing Optimization and Content Optimization. Would you like information to help you understand how your marketing efforts are working, and where there might be a link in your funnel? It’s all there, and it’s all free.

With any of these services, you will at least consider tracking your referrers. After all, once you start promoting your site, you’ll use different methods and it is important to track which ones work and which ones don’t. With that information in mind, you’ll then repeat the steps that lead to success and stop spending time for strategies that don’t get results.

Remember, the player with the most information wins!





Thursday, November 7, 2013

Paid vs Free Traffic



























Due to the rapid usage of the Internet becoming a norm throughout the globe, various groups of people are now able to market their products and services by setting up a website. However, the best-designed web site will not produce income unless there is traffic directed to it. There are a couple of options to obtain website traffic. One is through free traffic and the other one is through paid traffic. Let’s examine the differences between the two. You can then decide whether the former or the latter is a suitable choice for your website.

Free traffic, as the name suggests, implies that you traffic to your website free of charge. The most common method of obtaining this involves using Search Engine Optimization (SEO) techniques. When you optimize your website, search engines view your site as being useful and relevant. This in turn, leads to increase in rankings for your keywords.SEO methods are great for obtaining free traffic in the long term but it might take as long as six months to a year to see full results. Alternatively, you can use strategically written articles and get them published at article directory sites that have high volumes of traffic. This works to bring in organic search engine traffic within a week. However, as your article moves out of the main pages of the article directories, your traffic is likely to taper off in two to three weeks. Writing and publishing articles once a week should keep free traffic to your site from dropping off. Free traffic can also be obtained through various traffic exchanges. Traffic exchanges can quickly bring in a lot of traffic but will most likely be untargeted.

The other option of getting visitors to your website involves paid traffic. If you need immediate traffic to your website and have some money to spend, paid traffic is a very good option. However, careful planning is required to ensure the greatest return on your investment. The most common and immediate method of obtaining paid traffic is through payper- click listings with all the major search engines like Yahoo, Google, Miva etc. Depending on the amount you are willing to spend as well as your target keywords, pay-per-click traffic can bring in some of the best results due to precise targeting of visitors to your site. The advantage of paid traffic is that you are not affected by search engine algorithm changes and as long as you have money to spend, you will gain traffic to your website.

The best thing to do would be to use a combination of both paid and free traffic. Optimize your website to bring you traffic over the long term and to position your website really well in the search engines. For the short term, get your traffic through a combination of paid searches and article marketing. In time, you will be able to obtain almost all of your traffic for free and you can slowly phase out of your paid traffic options if you so choose.





Tuesday, November 5, 2013

Introduction to Web Traffic



There are an enormous number of ways that you can make money online. Whether you are selling advertising space, selling actual merchandise, or selling information, you determine your success or failure by your ability to get people to visit your site.

If you started a business and put all of your advertising on the side of dirt road with minimal traffic, then you probably won’t see any fruit produced by that effort. In the same way, you want your store to be located in a busy part of town where casual shoppers linger. Your best business may come from people who just dropped in while window-shopping.
The key to succeeding in any internet related business is traffic. You must find ways to lead potential customers to your front page. If you think you can rely solely on the search engines to put you at the top of their lists, then you may be setting yourself up for failure. Search engines use a complicated formula when deciding which pages show up first.

Unless yours is the only business of your kind in the world that has a web site, you probably won’t get to the top of the list. If for some reason you do, then you probably won’t stay there for very long. Corporations buy the rights to search phrases and generally pay big money for the opportunity to be highlighted at the top of the list.

One interesting point to keep in mind is that, the more traffic you have at your site, the more likely you are to slide up in the search engine results. The question then, is how do you get that initial flow of customers, clients, or readers to make your website a place that they regularly visit?

For example, as a basic rule, as you plan and design your website, you should be looking at other sites that are in the same genre as yours. Maybe they offer similar or complimentary services. Maybe they provide information about the same topic. Try to build relationships with the operators of these sites. Leave comments on their blogs and participate in forum discussions, leaving a link to your own page in your signature.

You may want to consider adding a blog to your website. Create an RSS feed that notifies subscribers whenever you have updated information. Be diligent about keeping the content on your page fresh and you will find that you begin to get repeat traffic. Others will begin to link to you from their own pages and list you as a valuable source of current information. Just as in any traditional business format, building relationships and networking will be vital pieces of your success.

The important thing, as you are beginning, is that you have a strong understanding of the fact that it takes some work. The traffic flow at your website won’t happen by accident. It takes careful planning and sharp execution to make that hit number go up.

To Know More About Money Making Blog

1- How To Start A Blog That Matters.

2- Blogging With John Chow.

3- Auto Blog Samurai Software Suite.



Sunday, November 3, 2013

How To Track Blog Visitors

There are a lot of programs available for tracking how many people visit your blog, many of which are free programs. Awstats and Analytics are two very popular forms of programs used for tracking visitors. There are also quite a large number of tracking programs that need to be paid for.


Google Analytics      

The Google Analytics is a free tracking program that works by putting a tiny bit of code into the template of your blog. This code not only tracks how many visitors you have but it even tells you the keywords that brought them to your site. You will also be able to tell where the visitors came from and where they go to next. It can also give you suggestions for other themes and keywords that can be used to bring people to your blog and help you track and research the ones you already have.

Tracking programs work in a number of different ways. For instance, many of the free visitors tracking programs require that you place on your blog page a logo or banner. This is what tracks the visitors, but the biggest problem with these trackers is that most of them allow anyone who clicks on these logos to also view your statistics. To avoid this you will need to upgrade your program to a higher level.

Awstats    


What is Awstats? It is an advanced web log statistic program. If you want to keep a record of all the activity that occurs on your blog you should use this program analyzer. This web statistic analyzer offers its user a lot of good information that can be quite useful. Normally anyone using Awstats have their own domains.


What Is Web statistics information?   

We have already established that to sell advertisers a space on your blog you need to keep track of how many people visit your site. To help you in this area we will explain just how useful web statistics can be to you. When we talk about how many visitors you have we are not talking about the number of hits your blog receives but instead the number of actual visitors.

Hits are how many times someone loaded a single element of your page. One visitor can hit several elements during a single visit. For instance, a person may hit or click on five separate elements on your blog such as ads, banners and images but all the hits were made by the same person. So what you are looking for and what is more important is how many people actually visit your blog not the hits they make once they are there.

One of the things that you are actually looking for is called the “unique visitors”. This is the number of visitors that you receive on a daily basis. The count begins the first of each month and a person who visited your blog the day before is not counted twice in this statistic.

Another thing that web statistics show is how many times each person visits your blog. Of course, the more times someone visits your site the better. Return visits show that people are enjoying the contents of your blog enough to keep coming back. Many of the statistics packages that you can receive will have a statistic called “traffic not viewed”. This is how many times your blog has been visited by search engines.

Other information on web statistics

Here are some other facts that are important and interesting that web statistics provide for you. First, it will record how long each visitor spends on your blog. The longer a person stays on your site means they are enjoy what they see and is certainly a good sign. It will also show you the pages that are being visited; this will help you know which pages are the most popular. In turn, it could help you add related topics that peaks reader’s interest.

You can receive a monthly history of all your visitors. This will inform you as to whether the traffic visiting your blog is increasing, decreasing or staying the same. You will even be able to tell where you are being featured on the web because these statistics will provide you with the outside links that people used to link to your blog.

These statistics also show which keywords visitors are using in the search engines that are bringing them to your blog. You may even be a little surprised at some of the keywords being used. One thing is for sure, these statistics will help you get a great price from advertisers for space on your blog.

To Know More About Money Making Blog

1- How To Start A Blog That Matters.

2- Blogging With John Chow.

3- Auto Blog Samurai Software Suite.



Monday, September 23, 2013

Keyword Research Tools for Bloggers

To keep your content updated and your blog running smoothly, you will need to research properly. This is a major key to making money from your blog. It’s very important that you see where your blog will fit in the already growing and expanding market. Proper market research can help you do this.
   




Questions to ask:

• Who am I and what makes my blog unique?
• What special skills or products can I sell?
• What other blogs are being published in this area?
• What am I passionate about?


These questions will help you find your niche market. You need to have a unique selling point. As long as you have this, it doesn’t matter what your niche market is.

There are many great places you can do research for your blog. Just look at the world around you, your family and friends, television, the news and other places to find inspiration and ideas. Then of course, there is the internet. Having the proper keywords related to your topic is also important to having a successful blog and making money. So how do you get the right keywords to use in your blog texts? There are some tools available on line to help you with this.

Free keyword research tools

There are many free keyword search tools out there you can use for research to help you find the right keywords to use in your blogs.

Overture keyword suggestion tool 

 

Overture has a large network of web portals and search engines, including
Yahoo!, MSN, AltaVista, AllTheWeb, Dogpile and many others. Overture has
recently become Yahoo Search Marketing.

All you need to do is to enter your search term, wait a few seconds and you will
get words, two-word, three-word and longer phrases that relate to your original
query.

 

GoodKeywords

 

Good Keywords is free and easy to use. It uses tools provided by other search
engines to do keyword research automatically. It is much faster than searching
by hand and will save you time and money.

 

Google keyword tool


This is another popular one and like Overture, it is meant to help clients find the
right keywords for pay per click ads. This tool also allows you to search for
multiple keywords and phrases at the same time.

Other free keyword research tools


DigitalPoint has a free keyword
suggestion tool that compares results from Overture and Wordtracker

Ebay keywords   This shows what people have been searching for on Ebay.

Google zeitgeist  shows what people have been searching for on Google

Google Suggest 
 
suggests other search phrases as you type. A Firefox extension called CustomizeGoogle
uses this functionality and also shows how many results there are for a particular
search phrase.

SEOBook  This site has a number of tools for search engine optimization, including a keyword research tool.

NicheBot  returns ten clickable keyword links in a chart which shows their popularity and their potential effectiveness.

Paid keyword research tools

If you are really serious about your research tools and you have the room in your budget to allow it, you might consider some paid research tools.

Keyword Elite

This one is great for finding unique keywords that you might not have been able to find with other keyword search tools. It can also help you find unique niches you hadn’t thought of before. It is well worth the money for any company looking to blog for profit.

Wordtracker

This one is very popular and you have probably heard of it before. They even have a free trial use so you can check out how it works before you pay. It offers a lot of advanced features that allow you to get tier keywords. You can even choose your subscriptions from one day to one year so you can pay for it only when you need it.

To Know More About Money Making Blog

1- How To Start A Blog That Matters.

2- Blogging With John Chow.

3- Auto Blog Samurai Software Suite.